VAT will be added to the ticket price where appropriate.

The actual event has happened but you can now view the archive copy.  This a complete record of the event as it happened.  Please forward the video to the point where the event really begins on stage at about 4 minutes 50 seconds in.

The BIG Debate

Marketing versus Sales, which adds most value?

This is your opportunity to watch four leading luminaries decide, once and for all, which of the two inter-connected disciplines is the more important when it comes to the business' bottom line.

You will be able to see the entire debate via your web browser with the web cast and via a chat interface ask questions via the web cast operator in the room. 

Proposing the Motion that 'Marketing adds more value than Sales' is

Professor Malcolm McDonald MA (Oxon) MSc PhD D.Litt FCIM FRSA. One of the world's top marketing gurus Professor Malcolm McDonald has written more than 40 marketing books and over 100 marketing articles. Until recently Malcolm was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Malcolm is also a graduate in English Language and Literature from Oxford University, has a PhD from Cranfield University and a Doctorate from Bradford University.

www.malcolm-mcdonald.com.

Supporting Malcolm is Dr Alan Rae - CIM fellow, past Chair of CIM South East, innovator, expert in how small businesses use IT and the internet to look BIG and marketing business trainer.

 
Opposing this Motion is Mike Southon aka The Beermat Entrepreneur. Mike is one of the world's top business speakers, visiting Fellow in Innovation and Entrepreneurship at London South Bank University and the best-selling author of 'Sales on a Beermat' where he explains how to double sales and get everyone involved in the act. Mike is an entertaining and inspiring speaker, is often on TV and radio, has a weekly column in The Daily Telegraph and is a regular commentator in the Financial Times.

www.beermat.biz/mike_southon.php

Seconding Mike is Joe Adams recognised expert on sales management who has authored several management training programmes which he has presented all over the world. He previously held the dual role of National Sales Manager and Managing Director of Encyclopedia Britannica UK and Ireland for more than 20 years. He is a dynamic and passionate speaker who has captivated and connected with numerous, enthusiastic audiences throughout the world, helping people excel in both their personal and professional lives.

www.adamsandassocs.com

Chairing this Big Debate is Nick Peters, Sussex's own Editor-in-Chief of Business First Magazine. Nick has an impressive CV of his own but sadly there's no space left so we'll ask him to tell us more on the night.

 
Prepare to be entertained by the two leading gurus and their supporters in their specialist fields. Bring an open mind and be sure to book early.

The event starts at 18:30 and is expected to finish at 21:15.

The event will be available as a recorded web cast for one year.  Just buy a ticket to watch it.